GROWING designs
Drowning in Waste is an environmental awareness campaign designed to highlight the devastating impact of the world’s excessive plastic consumption. The campaign combines powerful visuals and thought-provoking messaging across multiple platforms — including a printed book, social media posts, and a large-scale billboard — to emphasize how plastic pollution is overwhelming our planet. Through striking imagery and bold design, the project encourages viewers to reflect on their own habits and take action toward a cleaner, more sustainable future.
Downing in Waste
Coffee Culture is a modern coffee brand known for its energetic and playful packaging. For this project, I reimagined one of their existing box designs, transforming it into something more organic and refined. I focused on creating a natural, grounded aesthetic — using earthy tones, clean typography, and minimalist textures — to give the brand a calmer, more artisanal feel while still maintaining its recognizable identity.